Hanwha launches a new brand campaign
Part of the new brand advertisement campaign, a television commercial featuring a ‘smiling sun’ went on-air at the national level on the 10th, during the Korean Thanksgiving holiday. This campaign will be carried out for three months until the end of November. In addition to television commercials, the campaign will be delivered through different customer touch-points such as newspapers, digital media, subway, bus stations, public contests, and so on.
Hanwha’s new brand campaign uses the ‘sun’ as the main motive, as the sun has symbolic meaning in many aspects, being the main source of all kinds of energy. It directly represents Hanwha’s solar energy business, the new growth engine which Hanwha is pushing ahead aggressively. Additionally, its perpetual meaning beyond time and space is the willful expression that Hanwha wishes to express, as a sustainable and a future-oriented company.
Hanwha is utilizing the IMC (Integrated Marketing Communications) technique which exposes the campaign not only through traditional medium like television and newspaper, but also other medium including online, subway, outdoor advertising, and contests, in hopes that customers recognize the contents of the campaign through different access points.
Jang Il-Hyung, the Executive PR Director of Hanwha, said “this brand campaign presents a sturdy will that Hanwha will develop as a perpetual and a future-oriented company like the sun, and make a positive effort to build a happy society together” and stated “we will deliver the image of the smiling sun to our customers in a warm-hearted and a sophisticated way through consistent communication.”
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